A group of local entrepreneurs are partnering with New Roots Charter School to offer a series of free training sessions for students to bring a simple product or business idea to life. The program will offer coaching and funding to students, culminating in an open-air market held at Press Bay Alley on May 20th. Local youth in 4th through 12th grades are invited to the kickoff event on April 8th at Rev: Ithaca Startup Works.

The new program is called YEM (Youth Entrepreneurship Market), and its organizers, Michael Mazza and Ethan Ash have been working together over the past few months to pull the educational training and market details together in partnership with New Roots Charter School. YEM offers basic entrepreneurship education in the form of two free trainings with local business owners and coaches including founders of Emmy's Organics, Lively Run Goat Dairy and Firelight Camps. Students will learn the basics of creating a business plan, buying supplies, managing finances, and marketing their product at the market.