
Wells College has opened an Innovation Lab, offering a class in design thinking, under the auspices of its new Center for Business & Entrepreneurship in the Liberal Arts. Although still in its infancy, the Wells College Innovation Lab will attempt to solve real-world problems, locally, globally, and within the Wells community.
Design thinking is a human-centered approach to problem solving that is fast, cheap, and that yields breakthrough results. Its process depends upon ethnographic understanding, and the rapid building and testing of low-tech prototypes. Developed at the Hasso-Plattner Institute of Design at Stanford University, design thinking has already spawned a host of businesses, books and lectures. Yet, says the Innovation Lab’s course instructor Tracy Brandenburg, undergraduates outside of Wells have a difficult time learning this problem-solving technique.