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- Business & Technology
Geneva, NY-based food technology company RealEats announced its national debut on QVC this Monday from 3pm to 6pm. RealEats is the first company to offer sustainably sourced, sophisticated meals that are ready to eat in six minutes or less. While previously available in 21 states, RealEats' QVC debut marks the first time the Geneva, NY-based company will be able to ship its meals nationally.
While Geneva, NY may not be first to mind as a hub for food technology, basing its operations in the town has been central to RealEats' success. The town is the heart of the Finger Lakes Agricultural Region, one of the richest food sheds in the northeast, and where RealEats sources all of the ingredients for its meals. RealEats also houses their commissary kitchen adjacent to the renowned Cornell Agritech Center, the most important food innovation and safety hub in the northeast.
In less than a year since its official launch, RealEats now has more than 30 employees based in Geneva and is setting an example for other food-tech businesses to locate in underserved yet farm-rich regions of the state.
"The City of Geneva congratulates RealEats on their newest opportunity of being on the nationally recognized shopping channel QVC and its exposure to expand their U.S. customer base," said Geneva Mayor Ron Alcock. "RealEats started its U.S. operation at the City of Geneva's KitGen, a shared kitchen incubator; and they are an exemplary example of the growth envisioned for entrepreneurs in this space".
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