- By Doug Levine
- Business & Technology
The boutique offers both world renown and up and coming designers such as Rebecca Taylor, BCBG Maxazaria, J Brand, Betsey Johnson, Ella Moss, and Tocca, all brand new to the Ithaca community. Furthermore, many of the brands in the store have been highlighted in top fashion magazines such as Lucky, Vogue, and InStyle and worn by celebrities and fashionistas alike. Located near the corner of Dryden Road and Linden Avenue in Collegetown, Daria on Dryden brings a fresh and elegant take on modern décor. While the track lighting and the chandelier imparts a romantic atmosphere, the simple layout allows the customer to shop with ease.
The founder and owner, Daria Cho, brings with her years of industry expertise and her impeccable fashion sense. Before coming to Ithaca, Daria worked in Manhattan's fashion industry for several years in buying, merchandising and product development for companies such as Macys, Gap and Zac Posen. The store will be open seven days a week from noon to 8:00 PM.
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