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star_120Singlebrook Technology announced Monday that Forum for the Future, a London-based charity with offices in New York City, and the publisher of Green Futures Magazine, will receive the first iPhone application in Singlebrook’s Sustainable iPhone App Program.

Singlebrook is donating up to 50 hours of development time to create the iPhone application, which is titled "Green Futures Inspire". The app will be designed to give Forum for the Future clients and friends, and Green Futures Magazine readers, timely articles about sustainability from the magazine. App users can then rate the stories based on how inspired they are by the article.

Development of the iPhone application is expected to begin by the end of the year.

The Green Futures Inspire iPhone app will offer a daily "nugget" of sustainability in different categories, covering topics such as technology, design, urban development, transportation and more. Articles may be about, but would not be limited to, paint-on organic solar panels, or a scalable design for radical urban "agritecture," complete with links to further data and sources. A "read more" and a "save" function will allow users to read the full article, and save their favorite nuggets. A colored bar called the "Inspirometer" will allow users to rate how much the article inspires them. Users will also be able to post the articles on Facebook and Twitter.

Singlebrook created the Sustainable iPhone App Program in early 2010, shortly after being designated as a certified B-Corporation, which required it to amend its governing documents to incorporate the interests of employees, suppliers, community, and the environment into its business efforts, while also working to address and solve social and environmental issues.

28% of the Singlebrook Sustainable iPhone App Program entries came from Tomkins County, with 38% coming from New York State.

Singlebrook CEO Elisa Miller-Out says, "We chose the Forum for the Future "Inspire" app because it will reach thousands of sustainability professionals and give them regular updates about new solutions in their field that will help them improve their performance. For example, a solar panel manufacturer might learn about the availability of a new part that will make their panels more efficient and save their customers money. The app will put inspirational and practical solutions into the hands of people that are making a difference in the world. We believe the app will make a huge impact."

The non-profit Forum for the Future, www.forumforthefuture.org, works with business leaders and the public sector to create a green, fair, and prosperous world. It was founded in 1996 and works with companies to help them re-engineer their operations, and change attitudes among their employees and customers to create a more sustainable future. Clients include Pepsico and Vodaphone. Green Futures Magazine, www.forumforthefuture.org/greenfutures/ focuses on how to achieve a sustainable future that’s both practical and attractive. It does so by pulling together news, opinion, and debate with compelling stories and cutting edge examples.

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