- By Katie McKenna
- Business & Technology
Print 
“We are thrilled to work with Darien Lake and Live Nation, two extremely reputable and consumer-focused organizations.” said Frank Curci, Tops’ president and CEO. “We’re looking forward to providing customers with exciting opportunities as well as the convenience of purchasing park tickets right at their local Tops.”
As Darien Lake’s exclusive retail partner, Tops Markets will offer Season Passes to the park for $64.99 (which include free parking for the season), and Daily Admission tickets for $34.99, $10 off the $44.99 Main Gate Admission. Daily Admission tickets will be available beginning late March for purchase at any cash register, increasing the convenience for customers.
Tops will also sponsor “Ignite the Night,” Darien Lake’s new, million-dollar, laser light and fireworks show. An expansion of the popular Laser Blast Spectacular, “Ignite the Night” will wow audiences every evening during the summer.
“Our partnership with Tops is a great way to kick off what will be an amazing season at Darien Lake this year,” said Bob Montgomery, Darien Lake’s general manager. “We’re excited to offer our visitors the option of purchasing tickets at a great value before they arrive, and look forward to a long-standing relationship with an organization that’s as dedicated to Western New York as we are.”
In conjunction with Live Nation, operator of the Darien Lake Performing Arts Center, Tops will sponsor The 2013 Darien Lake Performing Arts Center Concert Series. As a benefit of this sponsorship, Tops BonusPlus card holders will have pre-sale access to Darien Lake Performing Arts Center concert tickets, and have access to the best seat locations before tickets go on sale to the public.
In addition, Darien Lake Performing Arts Center will introduce the Tops Family Zone at Darien Lake Performing Arts Center. This exclusive, family-oriented area will be located in the center of the lawn seating section, and will prohibit alcohol and tobacco use within its boundaries. Concert-goers can enjoy this family-friendly spot at every concert this season.
“Tops Markets is known as the premier supermarket in the region and I am pleased to have them as a Concert Series sponsor in our continued efforts to bring the greatest live entertainment to western New York,” said Live Nation regional president Jim Koplik. “We strive to provide the best concert experience to our guests and we know that no one values the consumer more than Tops. Combined, I believe we can really offer incredible opportunities to our customers.”
Throughout the year, Tops customers will also have numerous opportunities to win Darien Lake-themed prizes through in-store promotions and contests. When shoppers visit any Tops location from March 31 until April 27 and present their BonusPlus card when purchasing a Darien Lake Theme Park Season Pass, they are automatically entered to win a 2013 Darien Lake Ultimate Season Pass. The Darien Lake Ultimate Season Pass includes: two VIP tickets to every 2013 concert at the Darien Lake Performing Arts Center; VIP parking access for one vehicle for the entire 2013 season and two Darien Lake Theme Park Season Passes.
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