Archive: Arts & Entertainment

Rewind 107.7 FM is bringing back its popular summer radio programming feature "Ithaca Commons Radio".

The station will play the same great music, but mixed in will be programming and promotional content specific to downtown and the Ithaca Commons starting Thursday, June 3rd through Labor Day weekend.

"Rewind is an incredibly popular radio station on the Ithaca Commons.  When we kicked off 'Ithaca Commons Radio' last year with the relaunch opening of the Commons, it was a massive hit…this year, it will be bigger and better" said Brand Manager Gabe Carrillo.   "We've got great Ithaca imaging, on air guests, fun features, and of course- the Rewind musical tracks people love to hear."

Ithaca Commons Radio features audio vignettes from area businesses, advertising specials from various retailers, promotional contesting, and even "Commons Comments", listener driven consumer feedback on the Commons completion.

"It's timely, it's fun, and fits Rewind.  There are so many downtown businesses that already play Rewind throughout the day that this becomes their self-contained summer marketing campaign" added Carrillo.

The program debuted last July with over 36 participating businesses joining the program.

"I love programing Ithaca Commons Radio.  The music on Rewind fits well with outdoor dining, summer shopping, walking around, and enjoying the Commons space.  It's fun, local, and upbeat…a lot like Rewind!" said Carrillo.  "Radio creates the audio theater along with the enthusiasm and excitement.  The businesses participating love it."

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