Archive: Arts & Entertainment

Cayuga Radio has launched a brand-new station into the Ithaca market, 'Alt 95.9'.

"We are very excited to bring this station to Ithaca," said Mike 'McCabe' Kerr, Brand Manager at Cayuga Radio Group, "This is an excellent market for alternative music. It fits the dynamic collegiate environment we are located in, and the format has a deep history here. Our Alt 95.9 will be very popular with millennials. Two of their favorite activities are listening to music…followed closely by enjoying cooking and food. Our plan is to do some very creative associations of 'food' with 'audio'. Alt 95.9 is the first radio station to put these two drivers together."

President/General Manager Chet Osadchey added, "Our initial response from advertisers and listeners when we tested the branding was outstanding. We did a sift to potential key advertising investors and they jumped aboard immediately," added Osadchey. "Descriptive phrasing sells more at restaurants. In their menus, their advertising, and at point of sale through servers. Our descriptive phrasing will also make radio spark the senses. Our touch points in personality, imaging, promotion are all connected to our music."

The radio station stunted with Ithaca's based band the X-Ambassadors for almost a week until making the final flip to Alt 95.9.

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