Are you a college-educated tourist between the ages of 25 and 54, from the Northeast, planning a vacation in a hotel or bed & breakfast, with an income of $50,000 or more, with an interest in Cornell, and who likes hiking the gorges and eating fine foods? If so, you might be the perfect target for Tompkins County tourism businesses' marketing campaigns. Business people gathered Tuesday at the Ithaca Holiday Inn Tuesday for the release of a new study that will help them target new business.
"What we have here is critical information that was sorely needed for many, many years," said Tompkins County Convention And Visitors Bureau Director Fred Bonn. "It allows people to make the best business decisions possible. Many of our partners here are looking at new projects, new expansions of existing properties, perhaps a new restaurant. This information can be best utilized in the development of those business plans."