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satori_grinderbootheLincolnshire, IL – Ithaca, New York’s Satori, A Salon/Spa/Shopping Experience, owned by Lynette Grider and Christi Boothe, was named to the Salon Today 200 by Salon Today magazine, the top national business publication for salon and spa owners.

The magazine’s 14th annual Salon Today 200 issue profiled selected salons in its January 2011 issue. The 200 salons were selected for their best business practices from applications submitted by Salon Today readers, who represent the 25,000 top-producing salons and spas in the country.

The magazine honored applicants in 12 different best practice categories, including Compensation and Benefits, Retention and Referral Programs, Customer Service, Recruitment and Training, Advanced Education, Marketing, Environmental Sustainability, Philanthropy, Retail and Merchandising, Technology, and Sales Growth.  Satori: a salon/spa/shopping experience was honored in the category of Philanthropy.

“Our editors recognize that strong business leadership requires the mastery of a number of different best business practices,” said Stacey Soble, editor-in-chief of Salon Today. “The salons named to the Salon Today 200 for 2011 not only proved they excel in one or more of these areas, they also have created rewarding environments for their staff members and standout experiences for their clients. Their willingness to share their success offers our readers important business benchmarks and fresh, sales-building ideas.”

satori400Lynette Grider (left), Christi Boothe

“We couldn’t be more pleased about being honored for a second time.  This is a huge industry award and we're beyond thrilled to have won 7 of their 12 categories in the last two years.  To achieve such a large goal within our first five years of business is a real morale booster,” said Satori Co-Owner Christi Boothe.  “We make it our priority to continually refine and improve our way of doing business.  It is truly rewarding to be recognized for this national achievement, said Satori Co-Owner Lynette Grider.” For their win in the category of Philanthropy, Satori acknowledges the great work of the charities and events they have sponsored for several years including Women Swimmin’ (a benefit for Hospicare and Palliative Care Services of Tompkins County), Ithaca Loves Teachers (sponsored by Ithaca/Tompkins (County) Convention and Visitors Bureau, Ithaca’s Winter Recess celebrates public school teachers and school employees with entertainment, activities, family fun and discounts throughout the community), among others.

For a salon to be named to the Salon Today 200, it had to meet the following criteria: 1) The salon or spa opened on or before January 1, 2008. 2) The salon is a provider of professional salon services including one, or more, of the following: hair care, nail care, skin care, body care or spa treatments; 3) The salon or spa generated annual service and product sales revenues of at least $250,000 per year since 2008; 4) The owner provided statistical information about his or her business and completed at least one of the Best Practice category essay sections; and 5) The applicant submitted documentation to verify financials if he or she competed in the growth category.

In the commemorative January/February 2011 issue, Salon Today profiled 200 individual salons, although these salons could be honored in more than one category. The 2011 Salon Today 200 honored 100 salons in Growth; 26 in Compensation and Benefits; 25 in Retention and Referral Programs; 23 in Customer Service; 21 in Recruitment and Training; 25 in Advanced Education; 25 in Marketing; 27 in Environmental Sustainability; 20 in Philanthropy; 27 in Retail and Merchandising; and 25 in Technology.

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